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Nvidia raises GPU kit prices for AIB partners — RTX 40 and RTX 50 cards set to cost more

Nvidia has raised the prices of its GDDR6 and GDDR7 GPU kits for AIB partners, according to Benchlife, meaning the cost of non-Founders Edition cards could rise for consumers. The hikes affect the RTX 50 series (GDDR7) and some RTX 40-series cards (GDDR6), including the RTX 5050. Prices for the RTX 5090 were already raised in May; this latest adjustment covers other GeForce products. A global memory shortage is cited as the cause.

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It seems we can't catch a break lately when it comes to PC gaming hardware. All thanks to the global memory shortage , of course. Now, according to information Benchlife claims to have received , Nvidia is raising prices for its GDDR6 as well as GDDR7 GPU kits.

That means the RTX 5050 and some RTX 40-series cards (using GDDR6) might not be safe from the hikes, in addition to the rest of the RTX 50-series (using GDDR7). Though there's no mention over whether any pricing changes would hit all regions.

Benchlife says prices were already raised for the RTX 5090 (and its China variant) in May, which fits with what we heard at the time . This recent adjustment is for other GeForce products.

Assuming the information is correct, it will mean AIB partners—the companies you buy non-Founders cards from—will now have to pay Nvidia more for the respective kits which come with both GPU and memory.

It's not the wildest speculation to say that such price increases will be due to rising memory costs. No one—not even Nvidia, and certainly not its AIB partners—is immune from it. Memory is just in such astronomically high demand thanks to the AI boom.

In fact, on this point a source reportedly told VideoCardz that high 3 GB GDDR7 pricing has made Nvidia put its 50-series Super cards on hold. Originally we were expecting those late this year, or perhaps early next year, but apparently the high cost for the memory has put a big pin in that.

As you can see from the below chart outlining the GPU prices we've been tracking, prices have actually been pretty stable for the past few months. But it sounds like there's a chance this could change before long.

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.riv-line-chart-container { width: 100% !important; }.riv-line-chart-svg-desktop { display: block !important; }.riv-line-chart-svg-mobile { display: none !important; }.mobile-view .riv-line-chart-svg-desktop { display: none !important; }.mobile-view .riv-line-chart-svg-mobile { display: block !important; }@media (max-width: 599px) { .riv-line-chart-svg-desktop { display: none !important; } .riv-line-chart-svg-mobile { display: block !important; } }.riv-line-legend { display: flex !important; flex-wrap: wrap !important; justify-content: center !important; gap: 8px 16px !important; margin-top: 16px !important; font-family: 'Open Sans', sans-serif !important; }.riv-legend-item { display: inline-flex !important; align-items: center !important; gap: 6px !important; font-size: 13px !important; color: #374151 !important; background: none !important; border: none !important; padding: 4px !important; border-radius: 4px !important; cursor: pointer !important; transition: opacity 0.2s !important; }.riv-legend-item.fv-primary-product { font-weight: bold !important; }.riv-legend-item:focus { outline: 2px solid var(--riv-primary) !important; }.riv-legend-marker { width: 12px !important; height: 12px !important; border-radius: 50% !important; } Lowest pricing (Price, $)

0 500 1000 1500 5 Week 10 Week 15 Week 20 Week 25 Week 30 Week 35 Week 40 Week 0 500 1000 1500 5 Week 10 Week 15 Week 20 Week 25 Week 30 Week 35 Week 40 Week Week

Nvidia RTX 5080 Nvidia RTX 5070 Ti AMD RX 9070 XT AMD RX 9070 Nvidia RTX 5070 Nvidia RTX 5060 Ti 16 GB Nvidia RTX 5060 Ti 8 GB AMD RX 9060 XT 16 GB AMD RX 9060 XT 8 GB Nvidia RTX 5060 Nvidia RTX 5050 Intel Arc B580 Intel Arc B570 AMD Radeon RX 9070 GRE

Lowest pricing Data Timestamp (Week) Nvidia RTX 5080 (Price, $) Nvidia RTX 5070 Ti (Price, $) AMD RX 9070 XT (Price, $) AMD RX 9070 (Price, $) Nvidia RTX 5070 (Price, $) Nvidia RTX 5060 Ti 16 GB (Price, $) Nvidia RTX 5060 Ti 8 GB (Price, $) AMD RX 9060 XT 16 GB (Price, $) AMD RX 9060 XT 8 GB (Price, $) Nvidia RTX 5060 (Price, $) Nvidia RTX 5050 (Price, $) Intel Arc B580 (Price, $) Intel Arc B570 (Price, $) AMD Radeon RX 9070 GRE (Price, $)

1 1100 780 700 600 550 430 368 370 280 300 250 260 230 N/A

2 1099 750 700 600 550 430 340 370 270 300 250 260 230 N/A

3 1000 750 700 550 524 430 370 370 280 291 250 250 230 N/A

4 1000 750 695 550 546 430 345 370 280 296 250 250 230 N/A

5 1000 749 670 600 481 430 340 350 270 300 250 250 230 N/A

6 929 749 670 600 499 379 340 350 270 289 240 250 230 N/A

7 999 750 650 550 520 430 350 350 270 299 240 250 230 N/A

8 980 749 650 550 500 430 342 350 270 299 250 250 200 N/A

9 999 750 650 560 500 430 323 350 270 299 250 250 220 N/A

10 989 730 600 550 480 430 340 360 270 299 250 250 210 N/A

11 990 699 600 550 489 400 320 340 250 280 230 250 200 N/A

12 989 730 600 530 500 400 320 350 275 279 220 250 200 N/A

13 1000 750 600 530 527 420 342 350 280 279 220 250 200 N/A

14 1000 750 600 530 540 420 313 370 280 279 220 250 202 N/A

15 1000 749 600 530 499 430 350 380 288 279 200 240 202 N/A

16 1100 750 620 530 499 430 350 380 288 270 200 240 202 N/A

17 1230 750 660 580 549 430 330 390 310 260 235 250 200 N/A

18 1268 829 700 580 540 450 330 390 310 290 240 250 200 N/A

19 1380 899 720 580 549 450 330 400 310 299 240 260 200 N/A

20 1350 1000 720 600 620 520 330 440 310 299 240 290 200 N/A

21 1365 950 730 590 620 520 351 440 350 299 260 290 250 N/A

22 1365 950 730 630 620 520 360 400 346 299 260 300 250 N/A

23 1290 950 730 630 630 520 360 440 346 340 260 300 250 N/A

24 1290 950 730 620 625 520 360 440 346 340 260 300 250 N/A

25 1250 950 730 610 630 550 360 440 346 349 260 300 250 N/A

26 1260 950 730 610 604 550 360 440 340 349 290 300 250 N/A

27 1290 950 730 630 640 570 360 440 340 349 290 300 250 N/A

28 1250 900 720 620 630 515 390 440 346 349 290 290 250 N/A

29 1290 990 710 620 636 500 390 449 350 349 290 290 250 N/A

30 1290 990 710 620 630 500 390 440 350 330 290 290 260 N/A

31 1290 990 670 620 599 500 380 440 350 330 290 290 260 N/A

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We've been measuring the lowest available price of each current-gen GPU since August 14, 2025.

As with much in this interrelated industry, it's difficult to say when things like price increases for AIBs will start to show in the consumer market. These AIBs might have some back-stock to get through and they might be able to eat some of the price increase themselves to keep stocks low.

Although it's worth noting that might not be possible, given warnings we've already heard AIBs give about slim margins —such is the reason EVGA gave for it leaving the GPU market , and that was way before the memory crisis.

It's often not smart to have too much back-stock, anyway, as the market tends towards being very 'lean' with 'just-in-time' manufacturing and sales. If you sit on too much stock it could end up going to waste and then you've lost money. Having a lean inventory of stock is how even big memory makers operate, according to a supply chain expert I interviewed back in May.

(Image credit: Future) For companies more towards the end of the supply chain like AIB partners, this means they'll likely have to raise prices for their customers (us) before long too. We've just seen Framework, for instance, say that it's going to have to do just this because one of its suppliers has raised its prices for memory "far beyond anything we had predicted".

Nvidia will probably have a better time of it, of course, with much bigger contracts and more ability to weather the storm. But if the GPU kit price increase info is correct, it seems that storm might be taking a toll.

Should Nvidia hold off on raising graphics card prices?

PC Gamer · 1d ago · Source ↗

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