Anti-Flock influencers are manufacturing outrage and spreading misinformation for clout

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A little over a month ago, the former American Idol contestant , country musician, and Instagram influencer Noah Orion appears to have learned about the surveillance company Flock . “Cities are now covering Flock cameras with trash bags,” Orion narrated over an Instagram post aggregating a 404 Media report. “It’s also pretty wild that we’ve just dropped stickers that say ‘Fuck Flock’ on them and it’s pretty cool that it’s coincidental that the sticker’s outside diameter is the same size as the average camera lens on a Flock camera,” he adds, showing a mockup of an AI-generated sticker featuring a surveillance camera that is not a Flock camera.

Orion had never posted on Instagram about Flock before then. But, since that post, Orion has posted dozens of reels about Flock, apparently at great personal risk to himself. A July 8 post features an image of a printed out “CEASE AND DESIST” letter purportedly sent to Orion by Dan Haley, Flock’s head of legal affairs. “It has come to the attention of Flock Group Inc. that you have engaged in conduct involving the unauthorized dissemination of photographs, videos, memes, screenshots, or other visual materials in a manner that encourages your fans to claim and place stickers that constitute a rude and unusual manner towards our company and association. You are hereby instructed to immediately cease and desist from any further use of such materials […] any further demeaning actions or posts will result in legal action. Failure to comply with this demand may result in Flock Group inc. [sic] to persecute you and your organization to the fullest extent of the law.”

The post has 73,000 likes and has been viewed millions of times. Since that post, Orion has posted the same letter 16 separate times on Instagram , and is now posting about almost nothing besides Flock. On Tuesday, he posted a reel stating “I could go to jail soon , and I am not afraid of that. I am pushing a movement against Flock cameras.” In that video, he said he’s starting a “bail fund” in case he’s arrested and goes to jail. Collectively, these posts and videos have hundreds of thousands of likes and millions of views.

But the cease-and-desist is not real; it is a wholesale fabrication created by the influencer for attention, likes, and clout. He is at zero risk of persecution or arrest for speaking out about Flock (though he may be at risk for forging a fake cease-and-desist letter.) In the meantime, Orion has gotten more than 30,000 new followers in the last month according to the Instagram tracking website NotJustAnalytics, a period in which he has posted essentially only about Flock and, primarily, about his stickers and his cease-and-desist letter.

This constant focus on his apparent legal trouble is a relatively typical pattern for Orion; before Flock, he was posting endlessly about how his modified bus with massive speakers was going to be impounded by the authorities. Before that, he was talking about how he was going to be evicted from the space in which he modified the bus.

Over the last few months, we have seen the rise of various anti-Flock influencers and activists, and increased scrutiny from journalists, YouTubers, and independent researchers. Content about Flock has become quite popular on social media, and the vast majority of posts are from well-meaning people who are amplifying real reporting and real — if occasionally exaggerated or slightly misconstrued — information about one of the most invasive mass surveillance companies in the country. Alongside this has come lots of viral posts that either slightly misunderstand or oversell what Flock is doing or is capable of, or get, for example, the exact mechanics of how ICE may obtain Flock data wrong.

On balance, most of these posts are at least directionally correct. There is room in the movement against mass surveillance for hyperbole, satire, comedy, stunts, and misunderstandings done by well-meaning people, especially if there is a broader point.

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That is not what Orion and some of his copycats are doing, however. Most charitably, Orion is making people aware of Flock and could be making people more likely to do more research into the company or is making them more likely to take political or direct action to prevent surveillance. He’s a bro spreading the word, and perhaps his heart is in the right place. But, basically, he is making shit up to make himself and his country music career more famous by creating and sowing disinformation in a space where there are dozens of journalists and influencers working hard for more transparency, and positioning himself as being somehow at legal or criminal risk when people who are doing actual needle-moving work struggle to stand out or are actually being threatened. On every post, Orion tries to give away stickers and tells people to comment “Fuck Flock” in order to get them. This is a tactic to game the Instagram algorithm with engagement; Orion has set up a bot to automatically message anyone who comments on his posts with links to his online store which has a variety of free stickers, paid merch, and a “bail fund in case I go to jail.”

Flock and its lawyers have sent real cease-and-desist letters or otherwise threatened the creators of both DeFlock , an open-source project to map Flock cameras, and HaveIBeenFlocked , a database of Flock searches done by cops around the country. Alongside reporting by 404 Media and local journalists, DeFlock has led directly to the massive, decentralized, grassroots movement of residents in small towns and big cities pressuring their city councils to end their Flock contracts. Activists and journalists using HaveIBeenFlocked have uncovered numerous cases of police abuse and ICE surveillance that has led directly to firings and arrests, policy changes, and canceled contracts. The strategies deployed by Flock against these sites are far more sophisticated and scary than the obviously bullshit cease-and-desist letter fabricated by Orion.

Flock went after Cris van Pelt , the creator of HaveIBeenFlocked, by repeatedly trying to get his web hosting revoked by its provider by claiming the site both violated the company’s intellectual property rights and by saying that the site “poses an immediate threat to public safety and exposes law enforcement officers to danger.” Flock directly warned police about this website, which led different divisions of the FBI to warn law enforcement about the site, squarely putting a target on the site. Through a third-party law firm, Flock separately threatened DeFlock by sending a cease-and-desist to Will Freeman, the creator of the site. To fend off that cease-and-desist, Freeman had to get representation from the Electronic Frontier Foundation. Flock’s CEO, Garrett Langley, called DeFlock a “terroristic organization ” in an on-camera interview with Forbes. After that interview repeatedly went viral, Langley finally apologized in a second interview with Forbes earlier this month . These are actual threats, against people actually doing the work.

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It is hard to see how Orion shouting nonsense into a camera to his 800,000 followers benefits anyone but himself; after his first few viral posts, various other Instagram accounts began posting fake Flock cease-and-desist letters to promote, for example, “The Saturday Salon,” an event series in Orange County, California that largely promotes its events via AI-generated posters (Saturday Salon also created a fake Palantir cease-and-desist in January).

Benn Jordan, a researcher and YouTuber who has uncovered various Flock security flaws and has become one of the most important voices speaking out against Flock, made a video about Orion’s fake cease-and-desists in which he said “Can y'all just eat Tide Pods or something and stop making this fight even harder than it already is?”

“If you get sued for doing this, I have absolutely no sympathy for you, because if somebody made a fake cease-and-desist or lawsuit letter from me and forged my name and posted it online for attention making me look bad, I would sue the fuck out of them,” Jordan said. “More importantly, Flock frames me like Jake Paul, like a hyperbolic YouTuber who’s just doing magic tricks and making things up to make the company look bad for my own personal gain, and by doing so, they’re able to squash and make it seem risky to read real reports about security vulnerabilities, or Fourth Amendment right violations. And I can guaran-fuckin-tee you that they will use these fake letters as an example to lump in with actual, meaningful critical research about police surveillance.”

Haley, Flock’s chief legal officer, told me in a LinkedIn message that “of course they are fake.” Haley added via a spokesperson that “We’re aware of at least two forged letters circulating on the internet, including this one [referring to Orion’s], that purport to be cease-and-desist letters from our legal department. To be clear: these letters did not come from me or from anyone at Flock. Flock welcomes and encourages public debate about our technology. We have not and would not seek to discourage, prevent, or prohibit such discussion and debate. In fact, we would be happy to participate in any such discussions the group in question might host in the future."

Orion did not respond to an Instagram message I sent him asking about the fake cease-and-desist letter.