Collectible popcorn buckets earn cinema chains over $100 million a year

Cinema chains have turned collectible concession vessels — themed popcorn buckets sold alongside film releases — into a surprisingly lucrative business, with one chain projected to earn more than $100 million from them annually. What was once a simple tub of popcorn has become a standalone collectible product that draws customers independently of the movie itself. The trend is reshaping how cinemas think about merchandise revenue.

Are collectible popcorn buckets a good strategy for saving cinema chains?

NYT Business · 7h ago · Source ↗

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Collectible popcorn buckets earn cinema chains over $100 million a year

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