Woody and Jessie from 'Toy Story' to lead pregame parade at Athletes Unlimited Softball opener

ABC will broadcast the opening game of the Athletes Unlimited Softball League's annual championship series this Saturday. Disney and ESPN are lending support by featuring "Toy Story" characters Woody and Jessie in a pregame parade alongside youth softball players. The tie-in is designed to broaden the league's audience and attract younger fans.

Is using animated characters like Woody and Jessie a good way to promote a sports league?

Variety · 5h ago · Source ↗

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Woody and Jessie from 'Toy Story' to lead pregame parade at Athletes Unlimited Softball opener

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