Travellers shift to nearby Europe as geopolitics and weather reshape tourism

Travellers are increasingly swapping distant exotic destinations for familiar, nearby European spots, driven by geopolitical uncertainty, extreme weather events and the stress of complex long-haul logistics. Recent seasons have shown a clear shift in preferences toward predictable, well-known European locations. The trend also includes "coolcation" — choosing cooler European destinations to escape heatwaves.

Should travellers prioritise safe European destinations over exotic long-haul trips?

WP Turystyka · 1d ago · Source ↗

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Travellers shift to nearby Europe as geopolitics and weather reshape tourism

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