FlashFeed

Florida's new coach wins fans with blunt honesty: "We're going to get our ass beat"

Jon Sumrall, the new head football coach at the University of Florida, has already won over fans and media with his unusually candid communication style — before coaching a single game. His blunt warning that "if we don't improve, we're going to get our ass beat" has been praised as a refreshing departure from typical coach-speak. Observers say his honesty is already shifting the culture around the Florida program.