Meta launched its own AI detection tool, but experts say Google's is better

Meta introduced Content Seal in July 2026 — an invisible watermarking system that flags images generated by its AI models — in response to its Oversight Board's March call to tackle deceptive AI content. Critics argue Meta should have adopted Google's existing detection solution rather than building its own. The tool is intended to curb the spread of AI-generated disinformation across Meta's platforms.