Activists spoof Ray-Ban Meta smart glasses ads across London

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TL;DR

A Ray-Ban executive has responded with humor to a spoof ad in London that highlights potential privacy issues in Meta’s smart glasses.

Activists have replaced multiple Meta smart glasses ads across London with updated phrasing.

Recent reporting suggests privacy fears with Meta’s next-gen smart glasses could be more heightened.

While Meta and Ray-Ban continue to churn out new AI smart glasses , we’ve seen a wave of privacy-related concerns voiced about these glasses. Meta is definitely aware of at least some of these issues, as evidenced by a recent update . A Ray-Ban executive has now chimed in with a response, and it’s not what many would expect.

For some background, activists in London have replaced Meta smart glasses ads in certain public spaces with ones that look similar to official Meta graphics, but have updated phrasing to reflect some of the privacy fears people have.