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Novo Nordisk Sues Eli Lilly Over Misleading Weight-Loss Drug Ads
๐Ÿ“ˆ Business

Novo Nordisk Sues Eli Lilly Over Misleading Weight-Loss Drug Ads

Danish pharma giant Novo Nordisk has filed a lawsuit against US rival Eli Lilly, alleging "false and materially misleading" advertising for its weight-loss drugs Zepbound and Mounjaro. Novo Nordisk claims Eli Lilly deliberately used outdated clinical trials that compared its highest doses against lower doses of Novo Nordisk's medicines to make them appear more effective. The legal battle centres on the lucrative GLP-1 weight-loss drug market.

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