Israel spent $100 million on global PR since October 2023 – with no effect

According to Israeli newspaper Haaretz, Israel has spent around $100 million on global image campaigns since October 2023, including multimillion-dollar contracts with US PR firms. Despite the enormous outlay, polls show a clear decline in support for Israel in the United States. The campaigns have failed to achieve their intended goals.

Can PR campaigns effectively shift public opinion during an ongoing armed conflict?

Wirtualna Polska · 3d ago · Source ↗

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Israel spent $100 million on global PR since October 2023 – with no effect

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