Andrea Zapata joins VideoAmp as SVP of Agency Partnerships

Andrea Zapata, a veteran of audience research and measurement, has been appointed SVP of Agency Partnerships at VideoAmp, a measurement technology company competing with Nielsen for media industry clients. She will lead VideoAmp's outreach to media agencies and advertisers. The hire signals VideoAmp's push to expand its foothold among companies that have traditionally relied on Nielsen for viewership data and ad effectiveness metrics.

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