Amazon Prime Video Ultra at $19.99/Month Replaces Ad-Free Tier

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Streaming was once seen as an alternative to basic cable with more options and fewer distractions, but the industry has increasingly updated its subscription services to feel more like traditional television. Amazon Prime used to make a clear distinction between its ad-supported free content and a more streamlined subscription model; until 2024, the “Freevee” app for ad-supported content was independent of Prime Video, but now all content is hosted in the same place with different tiers. Amazon is replacing its existing “ad-free tier” with Prime Video Ultra , which allows for increased offline viewing, five concurrent streams, and Ultra HD and 4K quality picture and sound by Dolby Atmos. Given that any new perks within streaming come with price hikes, the Prime Video Ultra tier has been raised from $14.99 to $19.99 per month.