Adobe Firefly review: daily generation limits, free plan and subscription pricing

Full text

Adobe is a popular brand when it comes to all things creative, including AI content generation and editing. With its newly improved Firefly tool, Adobe has taken AI content generation a step further with realistic, real-time outputs.

In addition to being highly accurate, Firefly is also one of the most affordable tools on the market today. But is it the best AI video editor for your needs? Read on to find out. In this article, we've put Firefly to the test, examining its features, pricing, ease of use, and overall value for money.

Adobe Firefly: Plans and pricing

Adobe Firefly is available online by clicking here , as well as part of the Creative Cloud suite of apps.

It offers one of the most generous free video editing software we've seen. Instead of capping your monthly or one-time usage, Adobe allows you to generate a limited number of images and videos each day. This means you can continue using Firefly for a longer period, provided you stay within the daily limits.

What we like about the free plan is that Firefly does not lock its image or video editing features behind paywalls. Even on the free plan, you get access to features such as Generative Fill, Background Removal, AI Markup, video upscaling, text-based editing, as well as audio features such as generating soundtracks, speech, text-to-avatar, and more. Unlike other platforms, Firefly's free plan can actually come in handy for limited individual use.

(Image credit: Adobe Firefly) Its paid plans are also among the most inexpensive we've seen in the category, with the Standard plan starting at $8.49 per month when billed annually, which comes with 2,000 credits.

With this plan, you get access to all the AI models Firefly has to offer, with hard upper limits on the number of images and videos you can generate with each model. Videos, however, are capped at a maximum duration of five seconds, which might not be enough for users looking to generate long-form content. Besides this, you get access to unlimited Firefly Boards, while the remaining features stay the same as those in the free plan.

Next is the Pro plan at $16.99 per month (4,000 credits), billed annually, where you get unlimited access to several AI models such as Gemini 2.5 Flash, FLUX.1 Kontext, and others. The maximum number of images and videos you can generate is also higher than in the Standard plan.

Then there's the Pro Plus plan, priced at $29.38 per month, where you get up to 10,000 credits and higher limits on image and video generation. In this plan, a wider range of models comes with unlimited access, including Gemini 3.0, ChatGPT Image, Runway Gen-4.5, and Gemini 3 Nano Banana Pro 2K.

Finally, there's the Premium plan at $118.93 per month, offering 50,000 credits and unlimited access to almost all AI models except a few. This plan is ideal for large content creation and creative teams.

Adobe Firefly: Features

Right off the bat, what impressed us most about Firefly is its brainstorming and early-stage concepting feature called Firefly Boards. It is essentially an infinite-canvas mood board and ideation workspace that lets you upload your own images, sketches, or stock images, or generate new ones.

You can select multiple assets and combine elements while brainstorming ideas with your creative team. This is similar to Midjourney- or Discord-style iteration, giving remote creative teams a space to flesh out new ideas.

(Image credit: Adobe Firefly) Moreover, Firefly offers access to more than 10 popular video, audio, and image models, each with its own limits on the amount of content you can generate. Some notable features are Generative Expand and Generative Fill, which let you expand the canvas of an image or video after it has been generated using Adobe's AI engine. Similarly, there's also Generative Remove, which helps you remove elements from a piece of content.

Firefly also throws in a range of audio features, such as the ability to generate speech, translate videos from one language to another, or add text-to-sound effects to your content. However, we were a bit disappointed with its video editing features, such as trimming, arranging, and refining content, all of which are still in beta. Its AI assistant is also at a very early stage and currently supports only one conversation at a time.

You also have the option to upload an image to provide Firefly with a style or structure reference and create a consistent look across a batch of images. Unlike many other AI tools, Firefly allows you to use your own images to train its AI models and create custom models. This is still an early-stage feature, and we expect it to improve over the next year or so.

Firefly has also expanded its multilingual reach and now supports prompts in more than 100 languages, along with translations in more than 20 languages. There's also an option for bulk actions such as background removal, color grading, and cropping.

Its mobile apps have also improved a lot over the past year and now offer native iOS and Android apps with an experience that's very close to the web interface. And of course, Firefly is part of Adobe's broader AI-powered content generation and editing ecosystem, integrating directly with apps like Photoshop and Illustrator .

Adobe Firefly: Interface and in use

Adobe Firefly is by far one of the most improved image and video editing software we have seen in a long time. One of the biggest criticisms of Firefly was that it did not offer any option to edit the images it generated. However, all that has changed with its revamped user interface.

Not only did it generate a pretty high-quality image for us, but it also provided several editing options. We especially liked its Tune feature, which is currently in beta and allows you to change the look of an image by selecting from a list of preconfigured options.

There is also a prompt option, which lets you keep fine-tuning your generated image with follow-up prompts.

(Image credit: Future) However, if that is too much work, there are several fine-grained controls available. For instance, there is a Fill feature that lets you fill any blank spaces in the image with an element of your choice. Similarly, there's the Remove feature, which lets you remove any element you do not want in the final result.

What we liked the most is its Select feature, where you can select a particular element in an image or video and then type a prompt to edit only that selected portion. This helps avoid unwanted changes in other parts of the image or video and ensures that the edit is applied only to the section you selected.

(Image credit: Future) The generation interface itself is pretty simple. You'll see a prompt box at the bottom of your screen, along with a panel on the left-hand side where you can control the generation settings.

For instance, you can select the model you want to use, the resolution, the aspect ratio (16:9 or 9:16), and the duration of the video. There is also an advanced setting where you can enter a random seed value to experiment with the AI engine settings.

What we found particularly eye-catching is the prompt enhancement feature, which lets you improve your prompts before generating an image or video. This helps you create more detailed prompts, which in turn result in more accurate outputs.

Adobe Firefly: How we tested

We tried the free version of Adobe Firefly over several days and were quite impressed with the results. We first tried to create an AI image with the following prompt:

"A tired line cook in a stained white apron, frowning with exhaustion, wiping sweat off his forehead while chopping six carrots on a wooden cutting board. Behind him, a dim, cluttered restaurant kitchen with steam rising from a pot. Photorealistic, dramatic low lighting, shot on 35mm film."

As soon as we hit Generate, Firefly got to work and produced a pretty impressive image that closely matched our prompt.

(Image credit: Future) However, it's worth noting that Firefly is a tad slower compared to the likes of Fliki or Kapwing. That said, the accuracy of the results is worth the wait.

Once the image was generated, we clicked on it to open the editing panel and played around with the settings. For instance, we selected the burning steel pot behind the cook and prompted Firefly to change it to a wooden pot instead.

Rather than simply making the change, Adobe gave us an Edit Strength slider, allowing us to control how strongly the wooden effect was applied to the pot.

(Image credit: Future) We then tried the Remove feature by selecting a bunch of carrots and asking Firefly to remove them. Adobe once again impressed us, as it accurately removed the carrots without distorting the chopping board around them.

(Image credit: Future) Lastly, we used the Upscale feature to improve the quality of the image. This took the longest, more time than it took to generate the image in the first place. However, we were once again very satisfied with the final result.

We also generated an AI video using the following prompt:

"A woman in a red coat walks across a rain-soaked city street at night, neon signs reflecting in the puddles, camera slowly tracking alongside her."

(Image credit: Future) The results were again highly accurate, the colors were vibrant, and we were impressed by how closely Firefly followed the prompt without significantly diverging from the intended output.

Adobe Firefly: Alternatives

Although Adobe Firefly is a much-improved product, it does have a few shortcomings, which is why you may want to consider some alternatives. For instance, Adobe isn't the best choice if you want to generate AI avatars. Although it offers the feature in a limited capacity, the results are not what you'd expect from a dedicated AI avatar generation tool.

In that case, you can try Kapwing, which offers one of the most extensive collections of AI avatars. You can choose from a wide range of characters, including traditional human-inspired faces and more outlandish options such as aliens, Cupid, demons, cyborgs, Dracula, and more.

Kapwing produces some of the best photorealistic AI avatars we have seen in the industry. It is also one of the few tools that can render videos in 4K quality. That said, it is a bit on the expensive side, with plans starting at $16 per month.

If you need a dedicated AI assistant to help with content generation and editing, you can try Fliki, which offers an AI Copilot that understands natural language inputs and helps you achieve your desired results more effortlessly. It also includes licensed YouTube music and advanced video generation options such as stop-motion videos.

Fliki also offers a wider range of customization options compared to Adobe Firefly, such as choosing the format and template, customizing the type of character, selecting the AI model you want to use, and adding voiceovers, captions, and AI avatars.

Adobe Firefly: Final verdict

Adobe Firefly is one of the best-known names in the content creation industry, and its recent improvements put it right at the top of our list of the best AI video editors. Firefly offers more than 10 AI models for image, video, and audio generation, helping you create photorealistic images, videos, and audio with simple prompts.

We were particularly impressed by Firefly Boards, which helps you brainstorm ideas on an endless online canvas in real time while collaborating with your content team. Firefly has also improved its editing interface and tools and now supports follow-up prompt editing, along with features like Generative Fill and Generative Remove.

That said, it has a few drawbacks, such as the lack of mature video editing tools, which are still in beta, and rather limited AI avatar generation capabilities. That said, if you already use Adobe tools like Illustrator or Photoshop, adding Firefly to your repertoire is a no-brainer.

We've tested a range of video makers and editors, including the best video editing software , the best video editing apps and the best free video editing software .