"Hyper goo" design trend emerges as a reaction against years of bland minimalism

After years of near-identical minimalist branding — white backgrounds, sans-serif fonts, muted pastels — designers are embracing a style called "hyper goo": sticky, organic shapes, vivid colours and deliberate visual chaos reminiscent of the early internet. The trend is driven by nostalgia for a time when every website had its own distinct look and personality.