Netflix's top 100 titles drive over 20% of views despite being under 1% of its catalogue

Data covering January to June shows that Netflix's top 100 titles — less than 1% of available content — accounted for more than 20% of total views on the platform. The figures highlight how heavily the streamer's viewership is concentrated around a small number of hits. The data reveals Netflix's dependence on a narrow group of titles to drive the bulk of its audience engagement.

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