⚽ Sport

Beckham has spent 19 years selling football to America — and is still at it

David Beckham, who arrived in Los Angeles 19 years ago to help grow football in the United States, is again serving as a key ambassador for the sport during the World Cup held in America. His long-running promotional role has helped bridge the gap between European football culture and the American sports market. Beckham's influence extends beyond the pitch, making him a cultural ambassador for the game.

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