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⚽ Sport
FIFA nets over $9 billion from 2026 World Cup — the most lucrative sporting event ever
FIFA is set to net over $9 billion in revenue from the 2026 World Cup, making it the most lucrative sporting event in history. The expanded tournament format and record viewership drove unprecedented income from broadcasting rights and sponsorship deals. The figure underscores the accelerating commercialisation of top-level football.
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