Smart Glasses Backlash Grows: Celebrities Slam 'Creep Goggles', Activists Hijack Meta Ads in London

Full text

Tech companies large and small — including the likes of Meta, Samsung, and Google (and perhaps even Apple ) — are betting that smart glasses become one of the leading device form factors of the future. But this week it became clear that they're facing an increasingly strong backlash against the technology.

There's one problem in particular: cameras. These tiny, embedded recording devices make it easier to record your kids' cute mishaps, your latest mountain bike ride, and a first-person view of anything without needing to get your phone out, but they also enable a certain level of surreptitious photo and video capturing that isn't possible with a phone.

And there's no doubt that bad actors are using these smart glasses for unwholesome purposes: some glasses owners have been paying modders to disable the warning light that should appear whenever recording is actively happening.

We're now at the stage where smart glasses owners are worried about wearing them in public , such is the growing negativity around them. Here's what we've learned in the last few days, and what might happen next.

An inevitable 'collapse into surveillance tech'

Smart glasses with cameras are nothing new of course, but stories around these devices being modded to operate without recording lights (something Meta has now moved to block ), as well as reports that future Meta Ray-Bans could be recording all the time , seems to have prompted a new wave of anti-smart glasses sentiment.

Even the celebrities are weighing in: pop icon Lorde was less than complimentary about smart specs on stage recently, leaving her audience in no doubt about her feelings about the tech, while rapper and producer Tyler, the Creator has declared that "anyone who uses these glasses is a real weirdo".

lorde saying fuck meta glasses in a festival that was sponsored by rayban meta AI glasses how can you not love her pic.twitter.com/HWsHZHP9AE July 10, 2026

Some of the rich and famous are still on board — you can actually buy Kylie Jenner-branded Meta Glasses , if you want — but most of the online reaction is critical of the technology. A quick peek at Reddit reveals comments like "all internet and computer tech seems to inevitably collapse into surveillance tech" and "people are choosing to be a walking Flock camera" (if you don't get the reference, read this ).

Users are referencing Black Mirror and calling for the technology to be banned outright, and using terms like "creep goggles" to describe the devices. While a ban is unlikely at this point, there are some legal changes happening: Illinois looks set to be the first US state to ban smart glasses while driving , not because of any sneaky recording capabilities, but because they might prove to be a distraction to drivers.

Over in South Korea, meanwhile, a man is facing criminal charges after admitting to using smart glasses to cheat on a test. The camera captures the questions, on-board AI figures out what the answers are, and the person sitting the exam writes down the answers. There's more than one way to misuse the camera technology.

However, lawmakers don't yet seem convinced that these AI-powered glasses represent a privacy threat. Regulators in the European Union have reportedly bowed to US pressure in deciding that wearables were exempt from having to include removable batteries, like some other gadget types are when sold in the EU.

What happens next?

While there are some limited efforts to curb the use of smart glasses then, at this stage they're small scale and localized. To try and nudge things along, activists in London have been busy putting up fake Meta Glasses ads on bus stops (below), making a point about surveillance. One of the ads uses an optical illusion to turn the face of Kylie Jenner into a creepy skeleton, with the tagline "we're always watching".

Recording everything we see and do constantly? It’s giving fascism, not fashion It’s just been revealed Meta is planning to make the glasses “continuously record audio while taking photos every few seconds” without any warning light*Literally NO ONE asked for this#noncegoggles*Source: the FT

— @everyonehateselon.bsky.social ( @everyonehateselon.bsky.social.bsky.social ) 2026-07-17T18:40:05.934Z

Cast your mind back to 2012 when Google Glass launched , and you'll remember that we've been debating these issues for years. There are clearly benefits to wearable specs that can give you hands-free directions, translations, and information without you having to take your phone out, but it seems the concerns over covert surveillance are outweighing the positives in the public's mind.

Remember Google Glass? (Image credit: Future) Given the growing influence of AI tech and how well-suited these wearables are to taking in and processing information, it doesn't seem likely that the tech will be restricted any time soon. For several years now we've been seeing demos of smart glasses that can see and understand the world around them, and those capabilities are on the way whether we like it or not.

If, as rumored, Apple does make its own version of smart glasses, it's going to be interesting to see how this famously privacy-focused company deals with the issues of surveillance. A recording light that cannot be switched off is a good start, but as we've already mentioned, existing users are already cautious of wearing their smart specs around other people.

Glasses from Samsung and Google are on the way (Image credit: Google ) Later this year we're going to see more smart glasses from Google and Samsung , with Gemini AI ready and waiting to tell you everything you need to know about what you're looking at — which of course requires a camera. As per Google , the company is aware that people won't wear these specs if the privacy concerns are too great, and its solution is mostly to make sure the recording light is noticeable and cannot be tampered with.

"If people don't feel comfortable wearing these glasses, and privacy is part of this, they just won't wear the glasses," Google's Juston Payne told Tom's Guide this week. "It’s as simple as that." The new Google and Samsung wearables are scheduled to arrive later this year, but the companies involved still have a way to go when it comes to shifting user opinion.