TikTok becomes key political arena – parties can't afford to ignore it

TikTok is Poland's second-largest social media platform by user count, prompting political parties to use it increasingly for voter outreach, with some videos racking up hundreds of thousands of views. Image consultant Mateusz Sabat told PAP that politicians simply cannot afford to overlook the platform. Parties are actively adopting TikTok trends to shape their public messaging.