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FIFA spotlights music and football's bond as World Cup final approaches
Music and football have long shared a deep connection, and as the World Cup final draws near, FIFA is promoting that link more prominently than ever before. The music industry views the tournament as a unique platform to launch artists and create anthems that unite millions of fans worldwide. FIFA has intensified its partnerships with the music industry around this year's tournament. The article explores how the two industries amplify each other on the world's biggest sporting stage.
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