Prediction markets are spoiling reality TV by leaking results before broadcast

Online prediction markets such as Kalshi and Polymarket now allow users to place bets worth millions of dollars on reality TV outcomes, effectively spoiling results before they are broadcast. The trend has transformed the viewer experience, as winning bets signal outcomes ahead of airtime. The piece argues we live in an era where almost anything — from sports to wars to TV shows — can be wagered on.

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