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Netflix used AI in around 300 titles — crowd scenes and battle expansions
Netflix disclosed in its Q2 financial report that generative AI tools were used in approximately 300 films and series on the platform. The technology is applied at virtually every production stage — from pre-visualisation to post-production — including creating crowd scenes, historical battles and world-building shots. CEO Ted Sarandos cited the upcoming series "The American Experiment" as an example of a production whose scale was expanded thanks to AI.
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