Netflix wins big with YouTubers – Ms. Rachel and Mark Rober top viewing in H1 2026

Netflix's "What We Watched" report for the first half of 2026 shows that content from YouTube creators including Ms. Rachel and Mark Rober drew millions of views on the platform. The data confirms that Netflix's strategy of luring top YouTube talent is paying off, though video podcast formats are still struggling to break through. The streamer continues to compete directly with YouTube for viewer attention.

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💻 Technology AI is blurring streaming boundaries as platforms race to become universal entertainment apps TechCrunch · 6d ago 💻 Technology Netflix adds YouTube-style videos, blurring the line between the two platforms The Verge · 17d ago 🎬 Entertainment YouTube's Stokes Twins sign Netflix deal — archive debuts July 18, series in development The Hollywood Reporter · 18d ago