Toyota Prius 2027 starts at $28,755 as sales tumble 42% in the first half of 2026

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Toyota has introduced the 2027 Prius and Prius Plug-in Hybrid.

Models gain dual-zone climate control and a new Inked color.

Pricing climbs $205, across the board, and starts at $28,755.

Toyota Prius sales are in freefall as Americans only snapped up 19,518 of them in the first six months of the year. That’s a decline of 42.3% and it came amid soaring gas prices due to the war in Iran.

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Unfortunately, the automaker shouldn’t expect much help from the 2027 model which only ushers in the smallest of changes. In particular, there’s a new Inked paint job as well as a newly standard dual-zone climate control system.

Besides those minor tweaks, pricing climbs $205 to begin at $28,755 before a $1,295 destination fee. That increase is across the board as the LE, XLE, Nightshade, and Limited all become more expensive.

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As a refresher, the Prius has a hybridized 2.0-liter four-cylinder powertrain that produces 194 hp (145 kW / 197 PS) and enables the model to return up to 55 mpg combined. The all-wheel drive variant has 196 hp (146 kW / 199 PS), but the fuel economy rating drops to 53 mpg combined.

Prius Plug-In Hybrid

If that isn’t efficient enough, there’s the Prius Plug-in Hybrid. It mirrors the standard model as the 2027 variant gains a dual-zone climate control system as well as a new Inked exterior color.

Pricing starts at $33,980, which is – unsurprisingly – $205 more than last year’s model. That increase also holds true for the XSE, Nightshade, and XSE Premium.

While the changes aren’t anything to write home about, the car has a plug-in hybrid powertrain that combines a 2.0-liter four-cylinder engine with electric motors and a 13.6 kWh battery pack. This gives the stylish hybrid a combined output of 220 hp (164 kW / 223 PS) and an electric-only range of up to 44 miles. When the battery is dead, it simply operates as a hybrid that returns up to 51 mpg combined.

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2027 Toyota Prius Pricing

Trim MSRP

Prius LE $28,755

Prius XLE $32,200

Prius Nightshade $33,005

Prius Limited $35,770

Prius LE AWD $30,155

Prius XLE AWD $33,600

Prius Nightshade AWD $34,405

Prius Limited AWD $37,170

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2027 Toyota Prius Plug-in Hybrid Pricing

Trim MSRP

Prius SE $33,980

Prius XSE $37,230

Prius Nightshade $38,000

XSE Premium $40,675

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