McGregor vs Holloway UFC fight averaged 6.5 million viewers on Paramount+

The UFC main card on July 11, 2026, featuring Conor McGregor's 69-second loss to Max Holloway, averaged 6.5 million viewers across the US and Latin America on Paramount+. The broadcast peaked at 8 million concurrent streams, a record for the streamer among exclusive live events. It is the biggest live sports event in Paramount+ history.