OnePlus ends smartphone sales in the US and Europe

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OnePlus arrived on the scene in 2014 with brash marketing and a compelling pitch: What if your phone was cheaper and faster? More than a decade later, the market is much different, and so is OnePlus. Confirming months of rumors and speculation, OnePlus has confirmed it's ending phone releases in North America and Europe.

This development has been expected for a while. After a brief period of expansion in the US through deals with T-Mobile and Verizon, OnePlus began visibly shifting its focus to India after the pandemic. OnePlus has also increasingly come under the control of its parent company, Oppo, aligning its device releases and software experience with the larger brand. Still, OnePlus has continued to launch flagship devices in the US and Europe, with the OnePlus 15 going on sale in late 2025. That will be the last OnePlus phone many people see, though.

OnePlus denied rumors of a shutdown earlier this year, but its language was vague and never promised future phone releases. The new statement is also worded gingerly, but the outcome is clear. "As part of the proactive global strategy adjustment, OnePlus has decided to conclude new product rollouts in Europe and North America," the official post reads.

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