Swatch's MoonSwatch Mission to the Moon 1969 uses Omega's 18K Moonshine Gold

Swatch has unveiled the Mission to the Moon 1969 MoonSwatch, a limited-edition timepiece featuring components made from Omega's 18K Moonshine Gold. The watch is a tribute to the 1969 Moon landing. To purchase one, customers must enter a lottery, a system Swatch introduced to avoid the chaotic queues that plagued earlier MoonSwatch launches.