Marketing expert: Lewandowski's Chicago Fire unveiling was poorly timed

Robert Lewandowski's unveiling as a Chicago Fire player took place while media attention was dominated by key World Cup matches. Marketing expert Jędrzej Hugo-Bader of agency VML said the event "could have been done better" and that the club and Lewandowski's team failed to maximise the transfer's marketing potential. The timing clashed with some of the tournament's most-watched games.