OnePlus Exits US and Europe — Author Switches to a New Android Brand

Full text

If you’ve been keeping up with OnePlus over the past few months, you probably saw this coming. Rumors that the company was scaling back or even shutting down in key global markets have been swirling since the start of the year, and with every new report , its future looked a little less certain. Now, those rumors have become reality. OnePlus has confirmed it won’t launch any new products in the US and Europe, effectively bringing its journey in those markets to an end.

I can’t lie, this news hit me harder than I expected. I’ve been rooting for OnePlus for years, and hearing this instantly took me back to the days of the original OnePlus and, later, the OnePlus 7T Pro — still one of my favorite smartphones ever made. Back then, OnePlus wasn’t trying to blend in with everyone else; it was the brand setting the benchmark. It consistently delivered incredible performance and excellent battery life without the flagship price tag. More importantly, every launch felt exciting because OnePlus always seemed willing to try something different.