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📈 Business
Celebrity influencers paid up to £1m to advertise deodorant on Instagram
The CEO of natural deodorant brand Wild has revealed that celebrity influencers can be paid up to £1 million for a single Instagram post advertising the product. The disclosure offers a rare behind-the-scenes look at how brands negotiate with social media stars. Wild is a UK-based brand known for its refillable natural deodorants.
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