Celebrity Influencers Paid Up to £1m to Advertise Wild Deodorant on Instagram

The CEO of deodorant brand Wild has revealed that celebrity influencers can be paid up to £1 million to promote the product in a single Instagram campaign. The executive described what goes on behind the scenes during negotiations and the creation of sponsored social media posts.

Is paying influencers up to £1m for a single ad post a justified marketing expense?

BBC Business · 10d ago · Source ↗

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Celebrity Influencers Paid Up to £1m to Advertise Wild Deodorant on Instagram

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