K-pop and Latin Music Drive Physical Album Sales Surge as English Loses Dominance

Luminate's midyear report shows South Korea has become the world's third largest music exporter, driven by acts such as BTS and Enhypen whose fans fuel surging physical album sales. Music sung in English is losing global dominance, partly due to the rising popularity of K-pop and Latin music. The findings signal a structural shift in the global music industry.