Squarespace launches limited-release tools to drive FOMO among shoppers

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Squarerspace launches new limited-release tool

Features include a limited-time cart, purchase quantity limits, and low inventory badges

Available globally now, although limited to some subscription plans

From game consoles to toilet roll, there are countless examples of how scarcity can make a product more desirable. Whether a smart marketing tactic or a simple issue with supply, limited availability drives FOMO. Now, Squarespace, one of the biggest website builders on the market, has launched new tools to help users with limited releases and product "drops."

So, whether you want to drive anticipation behind a one-off t-shirt design or want to cap spaces in an exclusive yoga class, Squarespace aims to equip sellers with everything they need to turn a limited availability product or service into the hottest buy on the internet.

Driving urgency

Key features of Squarespace ’s new tool include:

A reserved cart feature that holds items during checkout for a limited time, with a countdown timer, helping drive urgency and replenishing stock if the user fails to check out

Inventory management tools that allow merchants to set quantity limits, preventing individuals from sweeping inventory, whilst also driving a sense of exclusivity

Seamless checkout, offering a shortcut to purchase, so customers don’t have to navigate away from the store page to view their cart and check out

Hype generation tools, including low inventory badges and email campaigns, to help merchants build anticipation and signal scarcity.

"We're seeing entrepreneurs shifting away from always-on discount models and toward highly curated, exclusive releases that celebrate the value of their work," said Kevin Doerr, President of Squarespace. "With our new limited release selling tools, we are putting entrepreneurs in control of when and how they sell – reducing the operational burden and giving them everything they need to build hype, handle surges in demand, and deliver a seamless checkout experience.

According to a press release shared with TechRadar earlier this week, limited release tools are available globally, although availability does vary depending on your subscription plan.