Hollywood banks on a $10 billion box office year driven by Gen Z and surprise hits

Hollywood is targeting a $10 billion box office year, buoyed by Gen Z audiences and surprise hit films. IMAX CEO Richard Gelfond reports surging industry interest in premium large-format screenings, partly driven by anticipation for Christopher Nolan's epic "The Odyssey." The recovery marks a significant rebound for cinema after years of post-pandemic uncertainty.