Big Brother season 28 premiere draws 3.88M viewers — best in five years

The season 28 premiere of Big Brother attracted 3.88 million live-plus-same-day viewers according to Nielsen Big Data + Panel, making it the show's most-watched debut episode in five years. The last stronger premiere was on July 7, 2021, which drew 4.27 million viewers. The latest episode was up 22% compared to last year's season opener.