Bungie's Marathon Has Devoted Fans but Struggles to Find a Broad Audience

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If you listen to the 404 Media podcast by now you probably realized that Joe and I are a little obsessed with a game called Marathon . I’m embarrassed to say that I’ve played it for almost 300 hours since it was released in March.

But as much as we’re enjoying it, and there are thousands of players who feel the same, Marathon so far has failed to find the audience we’d expect from the developer that made Halo , Destiny , and which a few years ago acquired by PlayStation for more than $3 billion. It’s bad news for Marathon fans and a good sign for how much the video game business has changed over the years.

I wanted to have Remap Radio host Robert Zacny on the podcast because much like me and Joe, he’s been obsessed with Marathon as well. One of Rob’s greatest skills is dissecting how and why games get their hooks into us, and what a game’s popularity, or lack thereof in Marathon ’s case, might reveal about the state of the industry and culture more broadly.

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