Beach bob: the summer haircut that makes hair look twice as thick

Beach bob is the trending summer haircut of July 2025, dominating TikTok and Instagram. Unlike the classic bob, it features lighter ends, a softer cut line and a natural, effortlessly tousled look — giving a "just-off-the-beach" feel without heavy surfer waves. The style emerged as a reaction to heavily styled curls and ultra-precise cuts.