US TV upfront ad market nearly wrapped despite networks staying quiet about it

The US television industry's annual upfront advertising market has largely closed, but without the customary fanfare that typically marks its end. According to two media industry sources, major TV networks and large media agencies have concluded the bulk of negotiations over ad time ahead of the next programming cycle. The unusually quiet wrap is atypical for an industry that normally marks the conclusion of upfronts with public announcements.