Dior, Burberry and Jacquemus open exclusive beachside and poolside brand experiences

Luxury fashion houses Dior, Burberry and Jacquemus are increasingly creating seasonal pop-up spaces on beaches, by pools and in hotels, turning holiday resorts into living showcases of their brand aesthetics. Customers don't just buy products — they immerse themselves in a brand's world throughout their stay. It represents a new sales strategy merging fashion with luxury tourism.