Haaland scores 7 World Cup goals and gains 25 million social media followers

Erling Haaland scored seven goals at the World Cup and gained 25 million new social media followers, emerging as one of the tournament's biggest stars despite Norway's eventual defeat. The Norwegian striker became a pop-culture phenomenon, appearing in countless memes and viral moments — including in a cowboy hat. Haaland's breakout tournament has taken his fame well beyond the world of football.