Madonna's 'Confessions II' TikTok Live Draws Record 2.1M Viewers

Madonna's live TikTok event promoting her new album Confessions II drew 2.1 million viewers worldwide on July 2, the day before the album's release, setting a new platform record for a stand-alone artist event. The record was confirmed exclusively to Deadline by TikTok. The milestone highlights the successful rollout of the pop star's latest project.