Meta scraps Instagram AI image feature after user backlash

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Meta has scrapped Instagram’s AI feature that let users generate images using public profiles as references.

The feature sparked backlash from users, who argued their public posts shouldn’t become AI reference material without meaningful consent.

Meta says it listened to feedback and removed the feature just days after announcing it alongside Muse Image.

Meta has done a quick U-turn on one of Instagram’s newest AI features. Just days after unveiling Muse Image , its first dedicated image-generation model, the company quietly backed away from a feature that would have let people generate AI images using public Instagram profiles as references.

For many creators, an Instagram profile is more than just a collection of photos — it’s their portfolio, personal brand, and often their livelihood. The idea that AI could use those posts as creative reference material was always going to raise eyebrows.