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The Slate Truck’s options can nearly double its attractive entry-level price.
Converting the pickup into an SUV adds thousands before accessories even begin.
Customization is the brand’s biggest strength and its biggest pricing trap.
Slate has built its entire pitch around simplicity, affordability and endless customization. Those goals sound great together, but spend just a few minutes in the company’s online configurator, and you’ll discover they can also work against each other.
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It’s already easy to question the truck’s value compared to the Ford Maverick , but start checking option boxes without much restraint, and the budget-friendly EV suddenly looks a lot less like a bargain.
More: Carvana May Have A Foot In Bezos’s Slate Auto Already
The startup’s electric pickup starts at $24,950 before destination charges, but that’s only the beginning. Buyers wanting something more practical than the standard pickup can choose either the Squareback SUV conversion for $29,950 or the Fastback SUV for $31,950, both of which add a bed cap and rear seating. From there, it’s remarkably easy to inflate the sticker price.
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The Accessory Rabbit Hole
Slate’s business model revolves around personalization, and the accessory catalog is extensive. Exterior wraps alone can add $1,599.99, while decorative decals, auxiliary lighting, roof racks, fender flares, alternate grilles, spare tire carriers, and upgraded 20-inch wheels all pile onto the total. The configurator even lets buyers choose whimsical graphics, including faux business branding, alongside more traditional racing stripes.
The interior follows the same philosophy. Buyers can add a center console, upgraded armrests, storage accessories, floor mats, and optional speakers because the truck doesn’t come with a traditional audio system as standard. A front-center speaker costs $249.99, while additional dash speakers add another $149.99. Even the dashboard-mounted tablet, which serves as the infotainment interface, a feature that will no doubt be popular, still doesn’t have a published price.
Also: Ford’s New $30K EV Truck Barely Clears An Expedition’s Shoulder
As Car and Driver found, and as we confirmed ourselves, stack enough of those accessories together and the math changes dramatically. A fully optioned Fastback SUV sailed past $46,000. Ours hit $46,607.49, to be exact, and you still have to crank your windows by hand, at least until the electric kit Slate has hinted at actually shows up. Keep in mind, there are some more exotic options like a lift kit, off-road tires, and more that aren’t priced or available yet, so the figure will go up. Importantly, none of this is a criticism of the strategy.
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The Upside Of Paying For It
Pretty much every legacy brand boasts about all the customization buyers can do, but none of them come close to this. Slate lets customers choose exactly where to spend their money without hiding unique features behind a giant trim upgrade. Someone who simply wants a basic electric pickup can still buy one at the advertised starting price, while enthusiasts can build something far more distinctive.
That all said, it’s an important reminder that while a $24,950 truck makes headlines, the price out the door can be dramatically higher.
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Photos: Slate Auto
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