Gen Z embraces literary tourism – travelling to locations from favourite books

A growing number of young people, particularly from Generation Z, are choosing trips inspired by literature — visiting locations connected to their favourite books to experience them from a different angle. The trend, known as literary tourism or "booktokinging," is gaining popularity as a counter to digital overload and the pace of modern life. It allows travellers to slow down and immerse themselves more deeply in the culture of the places they visit.

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