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Nationwide Telstra Outage Damages Operator's Premium Reputation in Australia

Telstra, Australia's largest mobile carrier, has long charged premium prices based on its reputation for having the most stable and widest network coverage in the country. A major nationwide outage has badly dented that image, especially since Telstra had previously attracted customers away from rival Optus after Optus suffered its own damaging outages, including a triple-zero emergency services failure. The incident raises questions about whether Telstra's premium pricing is still justified.

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