Dior moves its J'Adior ribbon from heels to sneakers – at a steep price

Dior has transferred its iconic J'Adior ribbon, long associated with its stilettos, onto a new pair of luxury sneakers. High-end trainers have evolved far beyond casual footwear and can now command prices equivalent to a weekend trip away. The new Dior model fits the growing luxury sneaker trend, though the price tag is drawing mixed reactions.