TVP to air TV ads during hydration breaks at World Cup matches

Polish public broadcaster TVP will expand its advertising offer during the 2026 World Cup from the quarter-finals onward, adding standard 15- and 30-second TV spots during hydration breaks, alongside the existing L-Screen format. The change debuts with the France–Morocco quarter-final.

More on this topic

⚽ Sport TVP aired ads during a water break in the France vs Morocco match for the first time WP SportoweFakty · 19d ago ⚽ Sport Boniek on Live TV: He Only Celebrates Polish Wins, Not Spanish Ones Interia Sport · 6d ago 🎬 Entertainment Rooney calls World Cup half-time show "crap" as BBC edges ITV in final The Guardian Football · 9d ago

More on this topic

⚽ Sport TVP aired ads during a water break in the France vs Morocco match for the first time WP SportoweFakty · 19d ago ⚽ Sport Boniek on Live TV: He Only Celebrates Polish Wins, Not Spanish Ones Interia Sport · 6d ago 🎬 Entertainment Rooney calls World Cup half-time show "crap" as BBC edges ITV in final The Guardian Football · 9d ago