Wayfair CFO Kate Gulliver bets on brick-and-mortar flagship stores
Wayfair CFO Kate Gulliver is steering the home goods retailer toward profitable growth during a challenging period for the housing market. A central part of her strategy is launching brick-and-mortar flagship stores — a new direction for the previously online-only brand. The move aims to help Wayfair differentiate itself and attract customers who want to experience products in person.
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