S&P Cuts Harley-Davidson Credit Rating to Junk Over Cheaper Bike Strategy

S&P Global Ratings downgraded Harley-Davidson Inc.'s credit rating to junk status on Wednesday, citing the company's strategy to begin selling lower-cost motorcycles to boost revenue. The move into cheaper bikes has raised concerns among analysts about the iconic brand's long-term financial health. It is a significant blow for a company whose premium image has long been central to its identity.