Haaland gains tens of millions of Instagram followers during the 2026 World Cup

Norwegian striker Erling Haaland has become one of the biggest social media stars of the 2026 World Cup, gaining tens of millions of new Instagram followers during the tournament. His relaxed, unaffected personality has particularly resonated with younger fans. Part of the viral attention stems from Poland, where a hit piece of content featuring or inspired by Haaland has spread widely.